Fujifilm have announced a special web site for the newly announced X30.Read more
As expected, Fujifilm announced their newest camera early this morning. The new model replaces the X20 and is, unsurprisingly, called the X30. While not a radical departure from the X10 and X20, there are some significant differences. Gone is the optical viewfinder which was, on the X10 anyway, fairly useless. In its place is a newly designed electronic viewfinder. The lack of the optical viewfinder does detract, somewhat, from the charm of the X10 and X20. But, in my experience so far with Fujifilm, an electronic viewfinder can be quite excellent. While the camera retains a 2/3" 12MP X-Trans II sensor and EXR-II processor from the X20, and the same excellent manual zoom lens, there are some other additions/enhancements. Key among these upgrades are a larger tilting LCD screen on the back, a new film simulation mode, and the addition of a control ring around the base of the lens that facilitates manual focusing (or other functions), and full WiFi capabilities, including full remote operation of the camera from a smartphone or tablet.
The video doesn't really show a lot about the camera, but Fujifilm have done their usual outstanding job of showing all the camera features on the web site. Fujirumors have a "first look" report up as well that is fairly detailed. Based on what I've read so far, the only disappointment I can see is that the X30, unlike its predecessors, in made in China, not in Japan.
B&H have listed the camera on their site for pre-order at U$599.00. The price may seem a little on the high side, considering that an X-M1 with the XC16-50mm lens is less than a dollar more, but compared to the cameras the X30 is competing with and considering its capabilities, it's certainly not out of line.
I'm looking forward to seeing the X30 in person when I'm in New York for Photo Plus Expo at the end of October. Based on the specs, I'll probably want one to upgrade my X10.
UPDATE: More complete video introduction to the X30 from the Fuji Guys is up on YouTube:
all photos courtesy Fujifilm